Google launches its technology for articles on mobile phone

The boss of Google Sundar Pichai announced Wednesday in Paris the worldwide launch of "AMP" format (for "Accelerated Mobile Pages"), a technology that allows a display articles in Google four times faster on cell phone and using ten times less data. 

While the mobile itself as the main media broadcast medium, the Internet giants compete for content, Google and response to Facebook, which is launching a system called "Instant Items" to attract publishers. "Instant Articles," which promises a display of almost instantaneous articles, already tested by more than 350 media worldwide. (articles on mobiles phone)

"I am delighted that a number of European partners to join AMP today - including hundreds of partners worldwide. This is a priority project for Google and for me, "said Sundar Pichai in a speech to Sciences Po students.

AMP Google project is launched with publishing partners in 6 European countries. It provides functionality for the management of advertisements, paywalls (pay section) and statistical reports.

AMP format also allows to display, in the normal results of Google, a selection of results presented in the form of 'carousel' horizontal. These articles AMP formats will be better highlighted - an advantage for publishers who adopt this format.

He also announced the free availability of a tool called "Project Shield", which protects information sites Denial of Service (DDoS). "I am pleased to announce today that we provide the Shield project to all independent publishers in the world. Free, "he said.