Adam Sandler is back as Happy Gilmore — and Netflix made sure the world knows it.
What Is Happy Gilmore 2?
- It's a comedy sequel to the 1996 hit Happy Gilmore.
- Adam Sandler returns as the angry golfer with a big swing.
- Director: Kyle Newacheck
- New cast: Bad Bunny, Benny Safdie, Haley Joel Osment
- Returning stars: Christopher McDonald (Shooter McGavin), Julie Bowen, Ben Stiller
How Netflix Promoted the Movie
Netflix used fun and bold ideas to market the film:
1. Big Trailer Buzz
- The trailer dropped in May.
- It became the most-watched trailer for any Netflix movie.
- Fans were super excited.
“Fans went nuts,” said Netflix’s content head Bela Bajaria.
2. Shooter McGavin at a Real Golf Event
- Actor Christopher McDonald showed up in character as Shooter McGavin at the WM Phoenix Open golf event.
3. Brand Deals
Netflix teamed up with big brands:
- Subway – Featured in both movies
- U.S. Bank
- Topgolf
- Callaway Golf
Subway even made a special Happy Gilmore Meal, with McDonald as the ad star.
4. Times Square Golf Ball
- Netflix turned the Times Square New Year’s Eve ball into a giant golf ball with Happy’s face!
5. NHL Draft Appearance
- Adam Sandler, as Happy Gilmore, announced a pick for his favorite team — the Boston Bruins — at the NHL Draft.
6. Retro Video Game
- Netflix launched a free game called Happy Gilmore: Golf Mayhem ’98 Demo.
- It’s on Netflix.com and TVs with Netflix Games.
- You can golf, fight enemies, and cause mayhem!
7. Jeopardy! Feature
- This week, Jeopardy! had a Happy Gilmore-themed category.
What Netflix Said
“Happy is a rule breaker. So, we had fun pushing limits for this movie,” said Netflix VP Jonathan Helfgot. “We loved watching fans get excited — and the fun’s not over!”
Final Words
Netflix went all in to promote Happy Gilmore 2. From sports events to video games to brand deals, they made sure fans knew Happy was back.
Now streaming on Netflix.
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